Colquímica Adhesives: Each detail makes the difference
Creating a leading brand in each industry is not an easy process. With the consumers becoming more informed, emancipated, critical and enlightened, it is important to make a solid brand with a positive, comprehensible, integrated and responsible communication. The leader is the one who works to be the best in the market, which wins employees, customers and other stakeholders every day.
One of the greatest challenges in the digital age is the capacity of the brands to accompany the accelerated evolution of the markets. No company can belittle the development of a market. In fact, they must themselves contribute to a better, faster, closer and more efficient service. At Colquímica Adhesives we realize that we have, every single day, to add value to our greatest heritage: our brand and everything it represents - our people, products, partners, the environment ... the bonds. Our brand establishes connection - and this link goes far beyond the quality of our products. The involvement we have with all our stakeholders is the basis that guarantees our longevity and our daily work.
In a world that is confusing per se, where there’s a lot of noise around most of the brands, those that represent clarity, safety, consistency and quality are the consumer's choice. Building a brand goes far beyond its representation through a logo or its design. Its identity is a process that is developed every day, in so many tasks and with so many contacts - like a puzzle under construction.
The development of brand’s universe is very important for a healthy future and present. It is a structural phenomenon and can never be thought of as having no connection with the market and the company. Its identity is its purpose and the factor that establishes its positioning to the consumer and to the competitors.
According to “The Father of Modern Marketing”, Philip Kotler, brands need to be carefully worked out every day so that their equity value does not depreciate - and this is something we take very seriously. It’s only through this way that a brand can become a leader in the market where it operates. We are aware that we are an example to follow, but we also know that that brings us more responsibilities too, in both internal and external dimensions.
History has shown that self-indulgence and apathy can, at the very least, cause harm that is possible to be avoided. We do not react, WE ACT, always with our values well present in all the decisions we make!
This is our culture, this is our identity.
Published by
Jaqueline Nóbrega
Brand Manager at Colquímica Adhesives
