(Re) Rising to a global soul
In 2018, Colquímica Adhesives completed 65 years of creating trends, relationships aninnovation.
From Colquímica it changed its name to Colquímica Adhesives. A rebranding that emerged from the need to renew the image of the brand, preparing the company for globalization and giving it a stronger, global and multicultural personality more connected to the pillars of our DNA: proximity, innovation and agility.
To reflect a global presence and reaffirm its quality, seriousness and professionalism, without neglecting humanism and the proximity of company relations, we have created a new signature: "Creating Bonds". Two words that assert Colquímica Adhesives as a company of relationships and bonds in constant creation and innovation.
During this process, the brand architecture was renewed, giving it an improved global culture, segmented by production technologies and markets by colour, making it more visual, more attractive and easier to communicate. Currently, the brand is structured according to 4 production technologies and 5 markets, giving rise to more than 500 references.
The rebranding process covered all our infrastructures and institutional materials. We renewed the interior design of our production units in Portugal and Poland and completed this process with new uniforms, adopting a modern style that immediately impacted the team. In addition, we redesigned our packaging and product labels, by representing the colour of each market. The "K" remained the main element in the boxes, as well as the signature. We have also launched a cross-platform website with a stronger visual impact and content organized by markets, applications and technologies.
Through events in Portugal and Poland, we shared this path with our employees and stakeholders and produced new videos adapted to different languages, explaining the new brand and reflecting the passionate and human dynamics of Colquímica Adhesives activity. We have also communicated with our customers, partners and employees and delivered presentations to key suppliers on a global scale.
It was a long process. We are stronger today. Today, we are prepared for new challenges. Today, we embrace new markets. Today, we reinvent ourselves. To create bonds that will last forever.
Published by
Sofia Koehler
Vice-president | Colquímica Adhesives
